News:

So you’ve spent a heap load of money on your new web site, it sings, it dances and it projects a great image for your business. But who visits your web site? Businesses too often pay for web sites simply because they think it’s the right thing to do, not because it’s part of a strategic marketing objective. It’s the technological equivalent of wearing clean underwear in case you have a collision with a bus, ensuring your web site looks presentable in case an existing customer should care to view it.

This brand of thinking is employed by company directors who simply don’t believe in the commercial value of web sites. The collapse of the stock market and associated internet businesses just went to underline those beliefs. But web sites are here to stay, they generate real business and act as the cornerstone of any businesses’ marketing / advertising strategy.

When customers search for product now, where do they go? They go to Internet search engines; the less technically inclined still reach for the Yellow Pages, but for how much longer?

Put yourself in the shoes of your potential customer. You provide the product they need, but how are they going to find you? When a customer visits a search engine, as a rule they’ll type in two or three words. What are the two or three words that best describe your business? You need to second guess the words that the customer will type. Now go to those search engines, type in those words and see whether it’s your site, or the site of your competitors that the customer will be visiting.

If you haven’t even thought about this, then we can guarantee that your web site will be completely invisible. The Internet doesn’t find web sites by chance; it finds them by design. You don’t appear on search engines because you provide the best product, the best price, or you have the prettiest web site. Web sites get to the top of search listings by the designers spending time submitting their site to search engines, making tiny changes in wording that effect the placement of your site, and finally, spending money to influence the positioning.

Where Internet search engines used to be a fair, free, open to all service, carelessly providing useful information to the masses, they are now businesses operating for profits, they sell positions on their listings.

If you’ve recently spent money on designing or updating a web site, consider this, how much did you spend on promoting that site to the Internet? If you want that web site to start contributing to your business, think again, the Internet is the biggest Yellow Pages you’ve ever seen, you need your advert to be on the right page and in the biggest print.

Bookanengineer know all the in’s and out’s and dirty tricks of web site promotion, if you’re interested in growing this side of your business then talk to us about what you’d like to achieve, we can manage your promotion and start growing your business.